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    An innovative project aligned with ‘NETZERO by 40’, adopted by the Coca-Cola HBC Group in 2021, to achieve net zero emissions throughout the value chain by 2040

    Milan, London 19 May 2022Coca-Cola HBC Italia (CCHBC), the leading bottling company for The Coca-Cola Company in Italy, has announced the creation of a consortium made up of its main hauliers Italtrans, Number1, Casilli Enterprise and Favaro Servizi, London-based energy transition adviser Ikigai Capital (IKIGAI) and green energy development company NVA, to decarbonise its road transport operations as part of their 2040 net zero objective.

    Whilst the final objective is to create a net zero transport procurement, investment, and implementation project for vehicles, fuels, and related infrastructure, the first phase of the project will entail a feasibility study to understand the dynamics of road transport for CCHBC and to create net zero-aligned alternative solutions including the upstream and downstream infrastructure ecosystem necessary to decarbonise such a hard to abate area for CCHBC.

    Ikigai will, together with NVA, deliver a pilot project in the next phases that will include the creation of multi fuel hubs for the supply of green fuels (including electricity, biomethane and hydrogen) and create the ecosystem for the supply of zero emissions/low carbon vehicles. Stakeholder engagement is key given the number of challenges to decarbonise the road transport sector. All parties involved (demand, supply, technology providers, funders, and government entities) will need to work jointly to create a critical mass on the demand side, the appropriate technical solutions as well as the financial support and incentives to deliver the energy transition.

    Manuel Biella, Director of Italian Supply Chain, said “We recognise the enormous challenges to achieve net zero emissions in the road transport sector, but we also know that the change is needed now, and we want to be leading the way. That’s why Coca-Cola HBC Italia is committed to supporting this project and our hauliers in their decarbonisation journey and invest resources to lead the way and become an example for a sustainable logistics sector”

    Roberto Castiglioni, Co-founder and CEO of Ikigai Capital, saidwe don’t believe there is a silver bullet to decarbonise the transport sector; we believe we need a silver bucket, different solutions for different applications. That’s why we believe multi fuel hubs are the answer and we are eager to export our ideas to Italy with such a forward-thinking client like CCHBC. It’s all about understanding the real-life challenges through data analysis, having a holistic and technology-agnostic approach, while delivering value to all of the project stakeholders”.

    Heavy-duty road transport is one of the so called ‘hard to abate sectors’. Carbon offsetting is under growing scrutiny as it should be only used as last resort to offset those areas that cannot be decarbonised.  Other challenges that are making this sector one of the hardest to decarbonise include vehicle and fuel availability and cost but equally and downstream infrastructure network to support the refuelling of vehicles.


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    Ikigai Capital and DNV has launched the Thames Estuary Hydrogen Route Map, a masterplan that introduces the potentials of a hydrogen economy in the Estuary. A copy of the document can be downloaded here.

    This significant step forward in hydrogen energy in the UK will keep the nation on track to net zero, supporting 9,000 jobs and delivering £3.8bn GVA to the UK economy by 2035.

    “We were so excited to be selected eight months ago to deliver the hydrogen investment plan for TEGB”, said Helena Anderson, co-founder of Ikigai. “We are now in a position to dig deeper into real and sustainable solutions for different clusters across the area. We are confident that, working with Thames Estuary Growth Board, we can translate the Green Blue action plan into billions of Net Zero investment into the south-east. We are entering into a new phase of the plan now to develop a pipeline of investable projects and to attract funding to deploy these projects and start decarbonising the Thames Estuary”.

    The Hydrogen Route Map identifies where demand, supply, distribution and storage opportunities exist; outlines requirements of the investment market and pinpoints investment clusters; establishes a broad set of relationships with key stakeholders; and highlights the competitive advantage of locating a hydrogen ecosystem in the Thames Estuary.

    Nationally, this will keep the UK on target to net zero by reducing carbon emissions by up to 5.9 million tons annually. Ahead of COP26, the Thames Estuary is ready to play its part in international efforts to research, produce and use clean energy.

    Kate Willard OBE, Estuary Envoy and Chair of the Thames Estuary Growth Board said: “We are proud and excited to launch The Thames Estuary Hydrogen Route Map. Through our Green Blue vision, our objective is to unlock £190bn of national growth potential by capitalising upon the unique built and natural assets of the Thames Estuary. The Growth Board works tirelessly to identify and catalyse new opportunities to create the cleanest and greenest river-side region anywhere on the planet.

    Over the past eight months, we have looked across the Estuary to understand the needs and opportunities and articulate the scope for a hydrogen ecosystem which is compelling and capable of attracting multi-billion-pound investment. A hydrogen ecosystem in the Estuary will have far-reaching, positive implications not only for the region, but for the UK as a whole.”

    The Estuary’s position next to the capital and stretching out to the North Sea means it is uniquely placed to deliver a hydrogen ecosystem. The region has a wide range of potential end users across a number of industries, such as high heat industrial, transport (road, rail, air and river), data, and heating, with each starting to develop plans for their journey towards zero carbon.

    Additionally, major infrastructure projects such as the Lower Thames Crossing offer an opportunity to demonstrate fossil fuel-free alternatives for construction. Crucially, in terms of storage, local demand for carbon dioxide presents an opportunity for re-use. Lastly, the Thames is also the largest port cluster in the UK, supported by a significant fleet of back-to-base logistics operations situated in multiple port locations.

    Across the Thames Estuary region, developments in hydrogen will unlock substantial benefits for people and local economies, attracting more than £2.2billion of investment, and supporting its levelling up through job creation. The transition away from fossil fuels will help address issues of poor air quality and improve health and wellbeing.

    The benefits of hydrogen are abundant. Hydrogen is a clean, renewable energy source in bountiful supply, with numerous sources to produce locally and a sustainable production system. It’s non-toxic and far more efficient than other sources of energy. Hydrogen can be a key enabler of decarbonisation across the heat and transport sectors, as well as energy-intensive industries such as chemicals, oil refineries and power.

    This week, the Thames Estuary will be calling on Government to back our Hydrogen Route Map in the Comprehensive Spending Review by providing source funding to kick off our ‘Living Labs’ concept, a catalyst focused on early stage (TRL 3-7), pre-commercialisation H2 technologies.

    The UK Government is committed to delivering hydrogen at scale and plans to work with industry to achieve 5GW of low carbon hydrogen production capacity in the UK by 2030. The Thames Estuary has the capability to power this ambition and support the Government in becoming a global player in hydrogen energy, owing to its natural and economic geography, and position as a strategic investment partner.

    Get in touch if you are an investor, developer, technology provider or funder looking to get involved in the Thames Estuary Hydrogen Investment plan.